"Corporate Internet Radio - Not Just for "Listeners" Anymore"

First there was radio, and we listened with our ears. Then there was television and we watched with our eyes. Computers allowed us to learn with our hands. Today, through Corporate Internet Radio, we have the best of all those worlds combined, leading to a 400% increase in user information retention. The Corporate Internet Radio toolset combines the tools and experience of two communication-focused companies with templates and a customizable process. MentorU.com, a company that focuses on rapid content delivery from business experts, teamed up with wsRadio.com, who produces and broadcasts Internet radio shows. The partnership developed as MentorU started broadcasting a weekly Internet radio show through wsRadio.com, called "Business Best Practices Radio" in September of 2004 .The show featured Jesse Wacht, co-founder of MentorU, as host and Howard Putnam, former CEO of Southwest Airlines when it was a startup, as the contributing editor and monthly Q&A Show participant. Said MentorU's Wacht, "Since 1999, our experience in producing web conferences and rapid online learning content, with 40 other experts like Howard Putnam, kept us focusing on the message and the messenger. In 2001 we expanded that to transmitting industry and internal content for companies within  elearning centers. The last two pieces were our rapid multimedia authoring tool combined with the wsRadio show." Still airing every Friday at 8am PT, "Business Best Practices" was the first show to combine online lessons  with archived interviews as a more time effective and "recipient controlled" way to acquire knowledge. Chris Murch, President of wsRadio, commented " The concise and targeted online lessons that Business Best Practice Radio was providing its' listeners before and after the show via its' web site, created a new value proposition for a radio show segment. This led us to nine months of weekly discussions about how a private radio show could be used to more effectively replace many current uses of more expensive but less effective conference calls and web conferences, as well as the value of enhancing a company's current training, marketing and internal/external relationship development strategy." Said Murch, "Professionally produced radio interview segments always have to be short, concise and targeted, so as I listened to the communication of knowledge objectives Business Best Practice was trying to help clients fulfill, the potential to use a private radio show in a new way became obvious. But it's really the CEO feedback on the user friendliness, impact and digestibility of our new communication delivery approach plus Howard's input that helped us finalize a simple package and plan for rapid implementation".

Jesse Wacht, the "Bottom-line Guy" of http://www.MentorU.com and http://www.RapidKnowledgeDelivery.com, where you can see and hear how at http://www.RapidKnowledgeDelivery.com/overviewA jwacht@mentoru.com