Business Development

Howard Putnam says, "I always pick the 'easy' tasks. As the CEO of Southwest Airlines, during it's startup

years, the team of people I worked with were 'contrarians'. We created an entirely new value proposition - then, as with many

'new ways', had the immense task of actually training our potential customers. First we had to train them on our value

proposition and then on the trade-offs and advantages of doing business with us. Just to make it a little more of a challenge

we picked an industry where intense competition from large suppliers made it very difficult to make a profit.

So, when Business Best Practices Radio approached me about hosting the show, I couldn't resist. Every week, guest business

experts present their business best practices. Once a month, I summarize those business best practices and offer insight on

how companies can best apply them. The Business Best Practice Pipeline dramatically lowers

training costs for companies and associations with online technology. It packages the knowledge and expertise of a

company's experts, trainers and leaders into secure, learning modules that can be easily, rapidly and economically produced

and distributed company-wide throughout the world without any investment in new software or hardware.

Because of the pipeline's simplicity and in spite of my busy consulting and speaking schedule, I was able to personally

author, produce and publish my own multi-media learning modules on the learning website, a portion of which is at

http://www.BusinessBestPractices.com/putnam-lessonP - so easy a CEO could do it!

The ease of production to construct concise best practices, and time scarcity are problems shared by me, the team members of

most of my customers and equally, by most of their customers --- that's what makes my involvement in creating a Best

Practice Delivery Pipeline so exciting, even for an old- school guy like me. After minimal training, the current process is

almost as easy as a telephone with considerable advantages over that medium in cost and comprehension, while also insuring that

the recipient is using the service at a good time for them."

_________________________________________________________

Jesse Wacht, the "Bottom-line Guy" of http://www.MentorU.com

and http://www.RapidKnowledgeDelivery.com, where you can see

and hear how at http://www.RapidKnowledgeDelivery.com/overviewA

jwacht@mentoru.com