"OLGIVYS GHOST HAUNTS ADBUMb PARTY"

If you're director, George Romero, the ghosts you raise are

nightmarish, flesh-dripping creatures of darkness with

consuming, cannibalistic passion. If you're the Pace Media

Group and Asa Bailey, you may be empowered to raise a more

delightful specter of the living. Over a thousand advertising

professionals witnessed the raising of the uncannily believable

ghost of advertising icon, David Ogilvy at the recent ADBUMb

after-party at Show Nightclub.

Lines extended to 7th Avenue as advertising mavens from every

part of the cyberspace marketing galaxy clamored to walk the

red carpet, pose for the paparazzi, and make their own

spectacular entrance into the club. Though cramped, Show, with

its Moulin Rouge-style decor, was the perfect, turn-of-the-

century backdrop for the ghostly apparition of one of the

greatest ad men that ever lived.

David Olgivy, one of the fathers of in twentieth century

advertising, created one of the first public advertising agencies.

His bestsellers, Confessions of an Advertising Man (1963) and

Ogilvy on Advertising (1983), helped shaped the world of

advertising. His reliance on customized ad copy based on

demographic research was an inspiration to those who helped

him form the first interactive ad agency, Olgivy Interactive in

1983, which laid the foundations for future Internet-based

advertising. Little did he realize that the demons of the Internet

would not let him rest in peace when they raised him from the

dead for Advertising Week's biggest soiree.

There, dominating the big screen, the undisputed giant of

advertising, sashayed before the breathless crowd of

advertising professionals and spoke his wisdom for post

posterity. As the dual theater screens rolled, the video created

by viral marketing authority, Asa Bailey, the nonchalant pipe-

smoking ghost wandered around his country resting place,

announcing plainly, "Hello from New York. I'm David Ogilvy. Just

like to say a huge thank you for coming to the ADBUMb party.

Now, as you know, I've been dead for a while now. But I've had

time to see what the future holds!-"

In his vision, Ogilvy's ghost prognosticates about a choice-

based advertising where consumers trade out their

entertainment for advertising messages pouring out from a

billion channels. It characterizes future advertising as "a utopia

of an unobtrusive user-centered media." Having now given his

audience a warning to stay on top of the exciting new direction

in advertising, to ponder it and be ready- he tells them that, for

him, he is content to focus on "getting on with being dead" and

being funky, ending his clarion call to the faithful by cutting loose

to the disco beat of Bee Gee's "Staying Alive."

Interested parties are invited to enjoy the apparition

themselves on a slightly small screen! Why not? It's almost

Halloween.

ADBUMb is a free, online advertising newsletter, released

Wednesdays, with over 30,000 subscribers. Its readership

includes the industry's highest percentage of media buyers. Its

parent company, the Pace Media Group, publishes the New

Media Report twice weekly and 925M.com, a community forum

for the online advertising industry.

Bruce Prokopets

Executive Editor

Press Direct International

www.pressdirectinternational.org